Monday, February 28, 2011

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QuickOnlineTips Newsletter

QuickOnlineTips Newsletter

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7 Sizzling Tips to Enhance Your Online Brand Identity

Posted: 28 Feb 2011 05:30 AM PST

Guest post  by Debleena Bose. How to enhance your online brand indentity? There goes an adage "It is not the strongest species that survive nor the most intelligent that survives … it is the one that is most adaptable to change – Charles Darwin". This is true when it comes to branding.

You need to flow with the trends and touch those tipping points to make it big. The more you adapt what is new, the more you come into the spotlight. What becomes usual fails. There is one thing. Businesses either change or they are finished!

So what can keep your brand alive? There are plenty of ideas that are remarkable but which is the one that can get you to Hall of Fame? Here are some great tips for online branding:

1. Go Global

What is globalization? Well, it is like chancing upon a person you cannot locate on the map who is perhaps having a drink at the a pub in your hometown. Exploit all the technological good when it comes to web and nimbly progress. Branding is no more just about packaging.

Today even services are evolving as brands and one such is the American Express that stands on security and service. These are global brands and they raise eyebrows the moment we name them. It tells us that we are naming something big. So brand across the borders and the web has broken all those walls.

2. Make your audience your best friends

The web has made it easier to connect and for businesses this is the best medium to reach out to all and sundry at the same time. So basically you can attend all your customers at one go. Online communication tools and applications has also give a lot of options to buyers. They can choose and decide in no time. How could you listen? Is it just about Facebook and Twitter? No certainly they are not the condensing points.

They are one of your options. Today more and more business minds are trying to connect people in closed like-minded groups. Earlier they were connecting via Google or Yahoo groups. But now there is this new league of applications to enhance community activities. One could use forums, Ning groups, LinkedIn groups, Yuku and various other online hosted community softwares. They help you to manage, track and communicate with your end users in no time.

3. Know what to do with your audience

Do not chase them. Let them bounce back to you: Give them time to understand your product and let them come to you. For that you need to shower loads of fun and happiness when you are offering them something. They must feel that you discovered the product or service for them only. Even if there is no crisis, create one and release your idea.

4. Go for a Freemium model

What is the ROI in a freemium model? It is a conversion of people on the top of the funnel to paid. Yes, the more people use your free product, the better is the conversion rate.

5. Make sure people are in love with your product

It is essential that your product maintains a momentum to become the cynosure. If people love your product, they will go viral about it. So you emanate as a brand from this love-affair. So focus on more usability of your product to enhance your brand. It could be like fine tuning your website’s search and navigation tools. For evolving as a successful e-brand, start tracking customer experience.

6. Break category norms for your brand

This is essentially about driving more engagement when it comes to your users. So start galvanizing your audience and bring users under your brand.

7. Go out to your users

There is no point in dragging all your users to one point. The crowd can never think alike. So go out in the web as much as you can. Spread like a wildfire. If possible go and place your brand where people are.

Have fun with your users and make them happy. Your brand is in their minds. All you need is to be in tune with them! Captivate them and that could be a chance of a moment! You brand is not just about logos, colors or credos. It is about that exhilarating sensory experience that you give your users. Start inspiring audience will to build your brand identity forever!

Guest author Debleena Bose is a Community Development Manager at Forums.com. She is a web enthusiast and also writes at blog.forums.com.

Join Women on Bridges: Celebrate 100th International Women’s Day

Posted: 28 Feb 2011 04:24 AM PST

Join Women on a Bridge to celebrate the 100th International Women's Day on March 8, 2011.  Google invites you to participate  in Join me on the Bridge campaign.

Join Women on a Bridge was originally conceived of by women from Rwanda and Congo as a sign of solidarity and brought together thousands of women and men at more than 100 bridge events on four continents.

womens dayGoogle has collaborated this year, and you can check the map to see all the planned bridge events. Use the event toolkit to plan your own event on the bridge near you. You just decide which bridge you’d like to stand on, create an event on the map and then invite your friends and anyone you think will be interested. On March 8, 2011, you can lend your support online by virtually attending an event via Street View in Google Maps.


10 Types of Displays and Touchscreens in Smartphones

Posted: 28 Feb 2011 01:50 AM PST

Guest post by Sulakshan. Over last one year smartphones with large displays and touchscreens have really become popular. There are many different types of displays / touchscreens available across the range of smartphones and it is important that we know about them before buying one. In this post we explain different types of displays and touchscreens and their pros and cons.

TFT LCD

TFT stands for Thin Film Transistor technology. TFT LCDs are the most common type of display units used across mobile phones. TFT LCD offer better image quality and higher resolutions compared to earlier generation LCD displays but their limitation lies in narrow viewing angles and poor visibility in direct light or sunlight.

Large TFT displays consume more power and hence are not battery friendly. But since these are cheaper to manufacture these are found on budget phones, feature phones and lower end smartphones.

IPS-LCD

IPS stands for In-Place Switching. IPS LCDs are superior to normal TFT LCD displays with wider viewing angles and lower power consumption which leads to a much improved battery life. IPS-LCDs are costlier than normal TFT LCD and hence are found only on higher end smartphones. A higher resolution (640 x 960 pixels) version of IPS LCD is used in Apple iPhone 4 and is called Retina Display because of its brilliant picture quality.

Resistive Touchscreen LCD

Touchscreen LCD displays are of two types – Resistive and Capacitive. Resistive touchscreens contain two layer of conductive material with a very small gap between them which acts as a resistance. When the resistive touchscreen is touched with finger (or stylus) the two layers meet at the point of touch thus making a circuit at the point of touch. This information is recognized by the mobile's processor / chip and passed on to the mobile's OS there by triggering and event / action at the point of touch.

Resistive Touchscreens are not as responsive as capacitive touchscreens and often require a stylus to identify point of touch accurately. These are used only in lower end smartphones and feature touch phones.

Capacitive Touchsceen LCD

Capacitive touchscreen technology consists of a layer of glass coated with a transparent conductor (like indium tin oxide). When a capacitive touchscreen is touched by human body (finger), an interruption is created in the screens electrostatic field (which is measurable as a change in capacitance) which is detected by phone's processor or chip and which in turn instructs phone's operating system to trigger and event or action accordingly.

Capacitive touchsceens are much better and responsive to human touch when compared to resistive touchsceens and hence the user experience for touch is much better with capacitive touchscreens. Capacitive Touchsceens are used in most of the higher end smartphones.

OLED

OLED stands for Organic Light Emitting Diode and is a newer technology for displays of mobiles and monitors. In OLED technology a layer of organic material (carbon based) is sandwiched between two conducting sheets (an anode and a cathode), which in turn are sandwiched between a glass top plate (seal) and a glass bottom plate (substrate). When electric pulse is applied the two conducting sheets, electro-luminescent light is produced directly from the organic material sandwiched between. Brightness and color can vary depending on the electric pulse.

OLEDs are much better compared to LCDs because of their exceptional color reproduction, blazing fast response times, wider viewing angles, higher brightness and extremely light weight designs.

AMOLED

AMOLED stands for Active-Matrix Organic Light-Emitting Diode. AMOLED displays are a type of OLED displays for mobiles and are rapidly gaining popularity in top end smartphone segment. AMOLED screens have all the attributes of an OLED display like brilliant color reproduction, light weight, better battery life, higher brightness and sharpness and light weight designs.

AMOLED displays are now getting into main stream and most of the latest higher end smartphones like Nokia N8 are now coming with AMOLED displays. If you can shell out a little extra, our suggestion is to go with AMOLEDs over TFT LCDs.

Super AMOLED

Super AMOLED displays are an even advanced version of AMOLED displays developed by Samsung. Super AMOLED display is built with touch sensors on the display itself, as opposed to creating a separate touch sensitive layer (as in capacitive touchscreen). This makes it the thinnest display technology on the market.

Super AMOLED displays are also much more responsive than other AMOLED displays. Samsung's recent top of the line smartphone Samsung Galaxy S I9000 comes with Super AMOLED.

Retina Display

Retina Display is a term used by Apple for its high resolution (640 x 960 pixels) IPS LCD (with backlit LED) used by them in iPhone4. They call it the Retina display because its pixels cannot be individually identified by the human eye, thus making the display super sharp and brilliant.

Haptic / Tactile touchscreen

Haptic technology has been used by Blackberry and Nokia for their touchscreen smartphones targeted towards enterprise market. This technology provides a tactile feedback on a touch action on the screen thus providing an immediate and unmistakable confirmation to the user. Haptic technology has been found to significantly improve user performance, accuracy and satisfaction while typing on a touchscreen.

Gorilla Glass

Gorilla Glass is a special alkali-aluminosilicate glass shield with exceptional damage resistance that helps protect mobile displays from scratches, drops, and bumps of everyday use. Many companies like Motorola, Samsung and Nokia are now using Gorilla Glass to make their mobile displays more durable and reliable. It is always better to go for a smartphone with Gorilla Glass for that added protection and peace of mind.

Guest author Sulakshan is a Co-Founder of MySmartPrice, the easiest way to get the best price for Mobiles and Books in India.

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